Groups of studios test different variables.
What works goes to every studio.
Every campaign builds on the last.
A lead comes in
A week of calls
Buys now, or dropped
Not ready yet doesn’t mean not interested.
A full system, built to back what you do in studio.
Surveys, data and member chats. What holds people back, what slows the trial, what doubts to answer.
What’s running, why, and how to handle each lead. Walked through on a call.
Built, run and refreshed by HQ.
Their own workflow, then ongoing emails. One message from ad to inbox.
Every new lead, and the ad they answered.
Leads, trials, members. What’s working, what’s not.
Six to eight weeks a campaign. Longer when it’s working.
Same campaigns for every studio,Training somewhere else. Progress has stopped.
For group training
Progress
Price isn’t the question
Your weights should be going up
A room that knows your name
A coach with you every lift
Every workout scaled to your level
Seeing progress, and seeing it in the gym
1 persona, 5 angles. Three launch, two to test.
Each group of studios runs two angles.
We read the results across every studio.
Every studio gets what’s winning, straight away.
The hook is 80% of the ad. It decides who reads on.
You’re training four days a week. You should be getting stronger.
WinningYou never miss a class. Your lifts should be going up.
DropYou’ve put in the hours. The bar should be getting heavier.
WinningTraining four days a week and lifting the same weights? That’s not on you.
DropHQ runs every pilot studio, so what wins goes live everywhere.
ExampleWe test the variables inside each angle: headlines, opening lines, body copy.
ExampleYour focus is the phone. We do the nurturing.
Every lead nurtured through their full sales cycle.
ExampleNot all leads will convert straight away.
Leads, trials and new members show us where the gaps are.
Look at the follow-up
Plenty of leads, few trialsCheck the trial experience
Plenty of trials, few members. Are they getting every touchpoint?Understand what’s working
Spot the patterns, share them with other studiosEvery number is tracked and kept, so you see what your ad spend returns.
Example$500 a monthPilot rate
3 months
Paid by you, straight to MetaMinimum $30 a day. $1,500 a month recommended
Content, messaging, copy and workflows
Meta, Page, Instagram
The campaign, and what we need from you
Running through the first campaign
Date TBC
Builds and runs the ads
Writes and sends the emails
Sends the brief
Reports every month
Call and message every lead
The way you do nowKnow what’s running
So you can talk about what they sawOn-ground marketing
Keep your local efforts goingKick-off call
Every new campaignGroup chat
WhatsApp with Macca, Liv, Charlie, Josie and LozGroup catch-ups
Sharing what worksQuestions?