Every lead’s journey is different.

DecJanFebMarAprMayJun
Campaign 1
Angle 1Angle 2
Campaign 2
Angle 1Angle 2
Campaign 3
Angle 1Angle 2
EOFY offer
Lead 1
EnquiresEnquires again, joins
Lead 2
EnquiresEnquires again, joins
Lead 3
EnquiresEnquires againJoins on the offer
Lead 1Lead 2Lead 3An email: new lead emails, then monthly

Every lead nurtured through their full sales cycle.

Example