Each group of studios runs two angles.
We read the results across every studio.
Every studio gets what’s winning, straight away.
The hook is 80% of the ad. It will determine who continues to watch.
You’re training four days a week. You should be getting stronger.
WinningYou never miss a class. Your lifts should be going up.
DropYou’ve put in the hours. The bar should be getting heavier.
WinningTraining four days a week and lifting the same weights? That’s not on you.
DropHQ runs ads on behalf of the studios, and we push the winning angles to all studios after the learning phase.
ExampleWe test the variables inside each angle: headlines, opening lines, body copy.
Example