Each group of studios runs two angles.
We read the results across every studio.
Every studio gets what’s winning, straight away.
The hook is 80% of the ad. It decides who reads on.
You’re training four days a week. You should be getting stronger.
WinningYou never miss a class. Your lifts should be going up.
DropYou’ve put in the hours. The bar should be getting heavier.
WinningTraining four days a week and lifting the same weights? That’s not on you.
DropHQ runs every pilot studio, so what wins goes live everywhere.
ExampleWe test the variables inside each angle: headlines, opening lines, body copy.
Example