Your EOM report.
Month-end report · month 3
Example
From this month’s leads
31
Leads
11
Trials
4
New members
From earlier leads
5
Trials
2
New members
New members
6
New members, by month
2
4
6
Month 1
Month 2
Month 3
From that month’s leads
From earlier leads
Not all leads will convert
straight away.